According to a CNBC report, Amazon is preparing a special Summer sale for June 22. As has been widely reported, Amazon’s annual big two-day sale better known as “Prime Day” has been pushed to August, perhaps even September. However, a new “Biggest Sale in the Sky” day may be on tap.
Amazon’s Biggest Sale in the Sky Summer Sale?
The CNBC report noted that Amazon resellers received a notice about a fashion focused sales event that is scheduled to run 7 to 10 days in June. This event, apparently starting on June 22, is an invitation only event and designed to help some retailers purge some excess inventory that’s piled up as a result of the coronavirus slowdown.
CNBC stated: “The company is in the process of finalizing the landing pages for the event and asked sellers to submit deals for items with a discount of at least 30%.”
This is potentially good news for retailers highly dependent on Amazon and who’ve been placed on the back burner as consumers switched their buying patterns toward essential items like face masks, toilet paper, paper towels, and even food items.
For consumers who are edging their way back into a difficult economy the prospect of deep discounts (at least 30%) is potentially exciting as unemployment continues to climb and the economy flounders.
Amazon’s Today’s Deals section has been relatively light on truly interesting deals for a while now, with the daily deals section even briefly dropping off the Amazon home page as the pandemic hit its stride in late March. The deals have returned and the quality of deals seems to have improved.
- See Amazon’s Today’s Deals section here
- Compare to Wayfair’s “Everything Under $250 Sale”
- See the full CNBC report here
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