We are huge fans of Progressive Insurance’s series of commercials about becoming your parents so we were tickled pink when they debuted one that shows young people traveling…while becoming their parents (paper boarding passes anyone?). And while the commercial is pretty funny the creative team missed a huge opportunity to lampoon a classic trope.
Lest you think we are shills for Progressive, we are not. Nope, big State Farm fans here, but we have always loved Progressive Insurance’s commercials. Especially Flo.
However, in this series of commercials an older male “life coach” helps young people keep from becoming their parents by lampooning various things we’ve all seen our parents do (or maybe done ourselves…ahem).
In a commercial that only recently caught our eye, the life coach is helping the group avoid becoming their parents while traveling. The scene is set at the airport. Roll tape (and then see if you can guess what they missed out on). Don’t worry, we’ll tell you, below.
Apparently, this commercial is not as new as we originally thought having been released in June of this year, but we’d not seen it until today. And when it popped on this afternoon we waited with bated breath for the coup de grace for the most epic lampoon they could have landed, but it didn’t materialize. Sadly.
Sure, paper tickets are funny, as are snacks, and showing up at the airport super duper early (and plane facts if you watch the extended commercial), but they missed THE best thing they could have made fun of.
What is this you ask?
Clapping when the plane lands.
Don’t plane clappers annoy you?
For many travelers – especially seasoned ones – there’s a healthy eye roll when a smattering of applause breaks out after a successful landing.
According to Best Life Online, clapping on plane landings dates back to the 40’s after a successful landing in Cincinnati when a flight had some trouble with its landing gear. It seems to have stuck for a while and then fell out of vogue, becoming quite the divisive issue according to the Washington Post.
Most frequent flyers look down their noses at plane clappers and for good reason. Planes successfully land all the time. It’s kind of not a big deal. But, for the infrequent traveler, the person who only flies once every couple of years, or for the person who hasn’t traveled in a while (ahem, your parents, maybe!?) it still might be a big deal.
Regardless, Progressive missed a great opportunity to have some fun with this trope. Despite the miss, the commercial is still darned hilarious and while we have no idea if their insurance is any good, their creative marketing team is #fire.
What’s your take on clapping when the plane lands?
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