As was widely reported by many yesterday, United has revamped their mileage program. Starting in November of 2019, United will no longer publish an award chart that lists the specific amount of miles needed for a flight. Or in other words, demand-based pricing.
Here are the CBoardingGroup we feel it’s our solemn duty (tongue firmly in cheek) to laugh at and poke a little fun at the travel industry in general. So, with United’s announcement, it’s now their turn in the barrel. Enjoy (note, there’s some more detail about the change itself after the memes):
By the way, if you are looking for more hilarious travel memes, check out all of our travel memes here.
Overview of United’s Reward Program Changes
As noted, United will no longer published an award chart showing miles needed for each flight. Demand based pricing obfuscates the value of the points against the desired trip. Meaning, you could pay 75,000 points for a flight or 40,000 points for a flight – it all depends on when and where you want to go (and when you buy).
Demand based pricing isn’t new. Delta made the switch to this a while back and it looks like United is not to be left out.
We are not big fans of United anyway (more of a Southwest crew, w/ some Delta) so we are sort of ambivalent about this change.
But in reading other reports on this subject when the news broke it seems like United may very well have Bonvoyed their loyal customers.
Why is United doing this? Likely because they can. The economy is good. Airlines are doing ok and so why not. Read some of the articles, below, on this subject for other opinions on why United is making this move.
More Info
Here is some additional information about the change:
- United’s Official Release
- God Save the Points: UNITED DITCHES AWARD CHARTS, MAKES POINTS MORE COMPLICATED FOR ALL…
- Frequent Business Traveler: United Plans Changes to MileagePlus Frequent Flyer Program
- One Mile at a Time: United MileagePlus Abolishes Award Charts
- Forbes: United Airlines’ Move To Stop Publishing MileagePlus Award Levels Is Unfriendly But Not Surprising
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1 comment
It seems really counterproductive to give a big middle finger to the people who are most engaged in your program.